The Newspaper Prop
Photoshoot Playbook

One afternoon, one printed prop, thirty days of content. The prop solves the problem every agent has with self-promotion — it lets you say something loud without saying it about yourself. The headline speaks, so you don't have to.

• The print specification. What separates a convincing broadsheet from an obvious printout — paper, size, ink, masthead. Printing is the only step with a lead time.
• Eight rooms, ranked. Ordered by how reliably they photograph, not by how expensive they look. Three well-chosen rooms beat a tour of the whole house.
• Twenty-four headlines. Grouped by what the post has to do — announce, invite, position, convert. Print four per shoot, one from each column.
• The twenty-frame shot list. In shooting order, easiest frame first, so the awkward first ten minutes land on shots you were always going to take.
• Thirty days from one afternoon. How to split twenty frames across a month without a single repeat in the grid.

Written for US agents. Nothing to install and no Canva account needed — a PDF you print and take with you.